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Understanding the Continuance of Mobile Financial Services in Kenya
Newman Omigie
,
Hangjung Zo
,
Andrew Ciganek
,
Suprasith Jarupathirun
Jul 01, 2020
This study develops an integrated model that extends the means-end theory with customer value research and examines continuance intention towards using mobile financial services. A large-scale online questionnaire targeting...
Global Information Technology
Computer Science and Information Technology
IT Research and Theory
Published by:
IGI Global